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What You'll Get

A 1-hour focused session where we'll unpack your exact challenges and opportunities:

• Build or optimize your programmatic stack (Trade Desk, Adform, DV360)
• Design a Signals System using identity, analytics, and attention data
• Structure your High-Value Actions (HVAs) and account scoring model
• Choose and integrate the right vendors and data partners
• Replace vanity metrics with attention and pipeline-linked KPIs
• Architect an end-to-end system aligning marketing, sales, and product

Your Session Can Focus On

The same 7-part system I use inside FunnelFuel and my Unmatched guides:

• Signal Infrastructure — Identity, IP, CRM, analytics, activation, attention
• HVA Swipe Kit — 100+ signal ideas mapped to funnel stage
• ABM + ABA Orchestration — Tactics based on signal density
• Metrics That Matter — Attention and intent over CTR/CPC
• Omnichannel Signals — CTV, DOOH, audio, web analytics
• Account Scoring Framework — Dynamic fit + behavior models
• Attention Metrics & Feedback Loops — Measurable momentum

What You'll Walk Away With

• Clarity on your programmatic and data ecosystem
• A prioritised list of tools, partners, and integrations
• Strategic direction for a modern B2B signals system
• A short recap and summary with actionable next steps

Who This Is For

• B2B marketing leaders seeking a smarter data foundation
• Founders, CMOs, and CPOs designing their marketing spine
• Agency and AdOps teams building programmatic capabilities
• Product and data leaders aligning analytics and media systems