👋 Welcome to the Free Portal
You're accessing the free tools and scorecard. Paid members get access to the full premium tools, ebook reader, members portal, and direct advisory time with Mike.
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What You Get at Each Tier
From a weekly newsletter to direct advisory time with Mike.
⚡ Intro pricing — locked in for early members as prices increase
- ✓ Weekly writing on B2B programmatic, intent data, ABM, and attribution
- ✓ The Signals Maturity Scorecard
- ✓ The B2B Programmatic Starter Guide
- ✓ Public posts & archive access
Everything in Free, plus:
- ⭐ The Operator Vault — Honest quarterly briefings on vendors that matter (DSPs, intent data, ABM, CDPs)
- ⭐ Operator Office Hours — Quarterly small-group call (10 people max) on live programmatic, ABM & signals problems
- ⭐ Annual Stack Audit — Share your current B2B stack, get a written advisory read + 30-minute call with Mike
- ✓ Signals Pro Toolkit eBook v2.0
- ✓ EAS Toolkit, HVA Generator, LinkedIn Ad Creative Generator
- ✓ FunnelFuel Analytics license (normally $25k+)
- ✓ Early access to new tools & premium posts
Everything in Pro, plus:
- ⭐ Second Annual Stack Audit — A mid-year refresh as your stack evolves
- ⭐ Guest essay slot in The B2B Stack — Get in front of the audience
- ⭐ Public acknowledgement as a Founding Member
- ⭐ Priority access to office hours & new tools
- ✓ Every benefit in Pro
Subscribe via Substack • Cancel anytime • Instant access on signup
🎯 Quick Feedback Survey
What would you like to see more of to enhance your experience?
How signal-mature is your ABM?
Answer 10 quick questions. Get your level (Beginner / Developing / Advanced) and a personalised 1-step action plan. ~2 minutes.
Signals Pro Toolkit
Go from scattered signals to a revenue-driving system
in 30 days
The complete playbook for building signal-based B2B systems. Replace clicks with attention metrics, HVAs, and real buyer behavior that drives pipeline.
💰 $99 on Gumroad
Or upgrade to paid membership to read it FREE in your members portal + get all premium tools!
Your Annual Stack Audit — 30 Minutes with Mike
Complimentary for every B2B Stack Pro & Expense Account member
Written advisory + 30-min call · Included
Once a year, share your current B2B stack. You'll get a written advisory read of your setup followed by a 30-minute call with Mike — going deep on programmatic, signals, attribution, and what to fix next. Founding members get a second audit mid-year.
Need a longer engagement? A full 60-minute 1:1 deep-dive is available below for non-members or members who want more time.
What's Included Free (30-min Stack Audit)
A written read of your B2B stack plus a focused 30-minute call covering the highest-leverage moves:
- Gaps and overlaps in your current programmatic, intent, ABM and analytics stack
- The 2–3 fastest signal wins to put in market this quarter
- Where attention metrics, HVAs and account scoring should plug in
- Vendor sanity-check on DSPs, intent data, CDPs and identity
Want the Full 60-min Deep-Dive? (Paid)
The 60-minute paid engagement goes wider — the same 7-part system I use inside FunnelFuel and The B2B Stack guides:
- Signal Infrastructure — Identity, IP, CRM, analytics, activation, attention
- HVA Swipe Kit — 100+ signal ideas mapped to funnel stage
- ABM + ABA Orchestration — Tactics based on signal density
- Metrics That Matter — Attention and intent over CTR/CPC
- Omnichannel Signals — CTV, DOOH, audio, web analytics
- Account Scoring Framework — Dynamic fit + behavior models
- Attention Metrics & Feedback Loops — Measurable momentum
What You'll Walk Away With
- Clarity on your programmatic and data ecosystem
- A prioritised list of tools, partners, and integrations
- Strategic direction for a modern B2B signals system
- A short recap and summary with actionable next steps
Who This Is For
- B2B marketing leaders seeking a smarter data foundation
- Founders, CMOs, and CPOs designing their marketing spine
- Agency and AdOps teams building programmatic capabilities
- Product and data leaders aligning analytics and media systems
Beta access live! The Complete B2B Signals Toolkit
Get early access to our premium tools, exclusively for "The Expense Account" founding members.
HVA Generator for GTM
Deploy ready-to-use HVAs into GTM or your analytics suite today. Capture the metrics that actually matter for B2B revenue growth.
Available now →📊 EAS Toolkit (NEW)
Calculate Engagement Attribution Scores for your accounts. Score by Fit, Attention, HVAs, buying-group depth, and recency. Export Sales-Ready segments for CRM & DSP activation.
Available now →Full TAL Scoring Tool
Score your Total Addressable Leads against fit, behaviour and intent automatically. Never miss a high-value prospect again.
B2B Company Analytics
Powered by FunnelFuel — resolve companies to HVAs and first-party intent. See exactly which businesses are engaging with your content.
Note: This toolkit is usually only made available when buyers invest $25k/month in paid media.
Request access →Get Early Access
Available to our The B2B Stack Pro members from $49.99/month, or join "The Expense Account" founding tier at $750/year for everything plus direct access to Mike.
Operator Vault briefings + Office Hours + Annual Stack Audit + all premium tools + FunnelFuel Analytics license (normally $25k+ minimum)
No sign-up required to see your result. Anonymous by default.